story#57 Newspaper readership numbers could do with injection of commercial reality
As the article states, The Sun has put on 11 million digital readers in the 16 months since it dropped its paywall (and a new editor, Tony Gallagher, ordered a site makeover). Total readership today: 26.2 million, less than three million behind the Mail, which has just nipped over the 29 million mark. What they’re both offering, in sum, seems to resonate. Another interesting development is the ghost of the old Independent’s print edition flourishing online: 16.85 million. But not all of the changes that matter flow in from cyberspace. Look at the Telegraph (which has a quasi-paywall). Its print readership of 3.84 million trails the Guardian’s 4.1 million. But then there’s the Times, with almost seemingly paltry – though remunerative – online figures, because its paywall is robust – but with 4.2 million print readers taking the tablets.
- 26.2 million, less than three million behind the Mail, which has just nipped over the 29 million mark.
- Independent’s print edition flourishing online: 16.85 million.
- The Independent's print readership of 3.84 million trails the Guardian’s 4.1 million.
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