Story #53"Newspapers remain tried and trusted despite social media revolution"
As the article states, the decline in newspaper sales is matched by falling commercial revenues as advertisers look to digital channels for greater reach, precise targeting and the ability to trigger an immediate purchase. Most publishers’ digital dreams have yet to be realised as Google and Facebook gobble up the large majority of incremental digital ad spend. Meanwhile, efforts to leverage newspapers’ collective strength through collaborative approaches to advertising sales have struggled to get off the ground.
- News consumption: 60% TV; 29% Newspapers; 28% Social media; 19% Radio; 6% Online publications; 10% Other
- Facebook users from Egypt rose from 450,000 to 3 million
- 40% more Twitter engagement after Syrian revolution
No comments:
Post a Comment