story #51

https://www.theguardian.com/media/2017/mar/05/newspaper-readership-survey-numbers-confusing-commercial-reality

#51"Newspaper readership numbers could do with injection of commercial reality"

As the article states, the National Readership Survey’s confusing picture of online and print audiences would benefit from the addition of some cold, hard financial facts. The Sun has put on 11 million digital readers in the 16 months since it dropped its paywall (and a new editor, Tony Gallagher, ordered a site makeover). Total readership today: 26.2 million, less than three million behind the Mail, which has just nipped over the 29 million mark. What they’re both offering, in sum, seems to resonate.

• The Sun has put on 11 million digital readers in the 16 months since it dropped its paywall
• Total readership today: 26.2 million
• The Daily Mail's print readership of 3.84 million trails the Guardian’s 4.1 million