NYT report show newspaper remaining confident in digital subscription strategy, even as financial results go wanting
As the article states, there was a report conducted, and it shows the competition between revenue derived of consumer and advertising. While total revenue stood at around $1.8 billion a decade ago, it now is closer to $1.4 billion. In order to aid this, the authors push the theme that its news needs to continue to become more visual, something readers have appreciated over the past few years. According to the report’s authors, 12.1 percent of all articles now contain visual elements, but the paper needs to do better. The report also urges the use of “more digitally native mix of journalistic forms.”
- $1.8 billion a decade ago
- now is closer to $1.4 billion.
- 12.1 percent of all articles now contain visual elements
- NYT report is attempting to invest $5 million in their coverage
The main aim here is to obviously improve the quality of journalism and it's presentation in newspapers instead of trying to generate revenue, which is why NYT quote that "Our incentives point us toward journalistic excellence.". However, it is uncertain that the generated revenue will be enough to sustain it's continuation in the way that it is going now. A drop of $400 million in a decade is obviously a big deal - just about a fourth or quarter of a drop.
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