story #61 "Brexit concerns fail to stop UK advertising growth (except for the newspaper and magazine industry)"
As the article states, advertising spending has been forecast to grow across the board in the UK next year with the exception of national and regional newspapers and magazines. In both the newspaper and magazine industry, advertising income is estimated to be declining, according to the AA/Warc Exenditure report. In the national press slight digital growth is failing to cancel out a sharp drop in print advertising. And in the regional press both print and digital advertising are estimated to be declining. National newsbrands (the national press) attracted £1.1bn of advertising last year (down 9.8 per cent), of which digital comprised £224m (up 2.1 per cent) – the report states. Regional newsbrands (the regional press) fell 12 per cent to just over £1bn of which £196m was digital (down 1.7 per cent year on year). The pace of decline for national and regional newsbrands is forecast to slow slightly next year to 7.9 per cent and 8.6 per cent respectively. The quarterlyreport found that total UK advertising grew 4.4 per cent to £21.1bn in 2016 and is set to grow by a further 3.2 per cent in 2017. Chief executive of the Advertising Association Stephen Woodford said: “That adspend held up after the referendum is another marker of the strength of the UK’s advertising and media industries. As the Government gears up for Brexit negotiations and a new industrial strategy, it must prioritise protecting this global advantage.”
- National newsbrands (the national press) attracted £1.1bn of advertising last year (down 9.8 per cent), of which digital comprised £224m (up 2.1 per cent)
- Regional newsbrands (the regional press) fell 12 per cent to just over £1bn of which £196m was digital (down 1.7 per cent year on year).
- The quarterlyreport found that total UK advertising grew 4.4 per cent to £21.1bn in 2016 and is set to grow by a further 3.2 per cent in 2017
No comments:
Post a Comment