story #67 Media icon tasks stakeholders on collaboration, to save print media
As the article states, Malam Kabiru Yusuf, Chairman, Daily Trust Newspapers, on Saturday called on editors, journalists and media owners to work together to bring the nation and the media out of recession.
Yusuf made the call at the Biennial Convention of the Nigerian Guild of Editors (NGE) in Lagos. The Convention Chairman said that the media industry began to experience recession long before it hit the nation’s economy.
He lamented that newspaper readership was on the decline and called on stakeholders to adopt strategies to save the print media.
Yusuf, however, noted that the social media was not responsible for the decline, as according to him, the decline started long before the advent of the social media.
He urged the stakeholders to collaborate to rekindle the interest to read newspapers again in Nigerians, in order for the media to continue to remain relevant.
He said that due to the decline in the purchasing power of the Naira, Publishers now published fewer copies and scrambled for adverts to survive.
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