social media advertising spend set to to overtake newspapers by 2020

http://www.scmp.com/news/china/economy/article/2061467/chinas-xinhua-merge-three-newspapers-new-media-group#comments

Social media advertising spend set to overtake newspapers by 2020

As the article states, social media advertising is growing at 20 per cent a year and by 2019 will be worth US$50.2 billion compared to US$50.7 billion for newspapers, ad agency Zenith said in its “Advertising Expenditure Forecasts” study. But by 2020, the report adds, social media will be “comfortably” ahead. Advertising on platforms like Facebook and Twitter will account for 20 per cent of all internet advertising in 2019, up from 16 per cent this year, according to the report. 

• social media advertising is growing at 20 per cent a year and will be worth US$50.2 billion by 2019
• Advertising on platforms like Facebook and Twitter will account for 20 per cent of all internet advertising in 2019, up from 16 per cent this year
• Global advertising expenditure will grow 4.4 per cent in 2017

With the newspaper declining, obviously the spot in the market has been overtaken by other things such as social media, and their advertising expenses reflects this. Objectively the future looks bright for social media and has another few decades to dominate the market place, leaving no opportunities for it's competitors.