NDM: The decline of the newspaper industry

NDM: The decline of the newspaper industry

The future of newspapers

1. ) Traditional news has always been sought out to present liable and reliable information, however in modern day their decline was a result of the NDM, where news is now free and more convenient through the use of electronics and the Internet, however not presenting the same level of professionalism and trusted sources. The panic here as a result for news corporations is that they need to combat this decline and find a different platform to pioneer and act as a catalyst to the news industry again.
2. ) According to figures, the reach of national newspapers have declined considerably in the past ten years, with reach among adults falling by 27% percentage points since 2005 (from 72.4% to all adults in 2005 to 45.4% in in 2015). However was sort of stable since 2014, where the figure was 48.1%, showing only a very slight change, however now with social networks getting more popular and taking over the news scene, apps such as Instagram and Twitter are responsible for this, causing a decline as the article rightfully states. Other statistics that support this claim is also the fact that The Sun used to be the most popular (with just under 5.2 million users vs 3.5 million for the Daily Mail). Conversely, looking at readership for websites only, the Daily Mail had 1.8 million users, while the Sun had 0.06 million. A staggering difference in the downfall and damage NDM has had on newspaper corporations. 
3. ) Objectively speaking, news as a whole, high-quality journalism or not, is being consumed regardless by people, and as a result the question of whether news will be driven by non-profit or profit-seeking corporations becomes less transparent. As discussed before, social networks are sort of stealing the identity of the news industry, tweeting, Facebook posting, Instagram picture captions are used to present news, and there is sort of a mutuality between consumers spreading information to other consumers. Obviously the danger here is that information may be subject to false information as they're not from a definitive source and not presented by an established news institution, and are sometimes being happily mislead and not knowing. As a result, from an ethical and professional standpoint of course news will then have to be profit-seeking as there needs to be compensation for the amount of resources institutions use to getting these raw and certified news sources, however as we know paywalls are being denied, such as from users having an adblocker. This adblock situation is why The Guardian now has a '£5 a month' or '£49 a year' subscription if users want to support.