NDM case study: How has has news changed over the 20 years?

NDM case study: How has news changed?

Blog task: Ofcom report into news consumption 2015

• 2921 people were surveyed
• Nine in ten adults in the UK (89%) say that they follow news1 (on any platform)
•  67% of UK adults saying they use TV as a source of news
• ^ But there has been a 8% decrease since 2014 (75%) following a three percentage point decrease between 2013 (78%)
• The number of people who use the internet or apps for news has remained the same since 2014, with just over four in ten (41%) doing so, compared to just under a third in 2013 (32%).
•  Newspapers are used by three in ten (31%), which represents a decrease of nine percentage points since 2014 and 2013 (when 40% of UK adults said they used newspapers for news). 
• ^ There has also been a decrease in those that say they use radio as a source of news (from 36% in 2014 to 32% in 2015).
• One in ten (10%) of adults say they don’t follow news, compared to 5% in 2014 and 7% in 2013

1. ) Two-thirds of adults say they use TV for news, compared to three-quarters in 2014, perhaps the change for this was due to other convenient devices used to consume TV, such as smartphones.
2. ) People living in England are less likely than those in Wales and Northern Ireland to say they use television to access news (66% vs. 72% in Wales and 75% in Northern Ireland). Perhaps the population in each area has an influence in the overall net percentage, meaning a lower margin would make a more significant difference as opposed to a larger margin of people.
3. ) People in the AB socio-economic group are more likely than those in the DE socio-economic group to consume news on any of the four main platforms: TV (71% vs 67%), the internet (50% vs. 29%), newspapers (38% vs. 26%) and radio (46% vs. 23%). Perhaps the change of attitudes is influenced by the type of news they choose to consume.
4. ) Those aged 55+ are more likely than those aged 16-24 to use TV, newspapers and radio for news consumption, while the opposite is true for the internet/ apps
5. ) 4 major platforms- 3.5 sources used.
6. ) BARB figures show that each adult watched 108 hours of national and international news on television6 in 2014 (figure 3.1). This represents a decrease of seven hours since 2013 (when the average number of hours was 115) and 13 hours since 2011 (when the average was 121 hours). So total hours of national and international news view have decreased since 2013. 
7. ) According to NRS10 figures, the reach of national newspapers has declined considerably in the past ten years, with reach among adults falling by 27 percentage points since 2005 (from 72.4% of all adults in 2005 to 45.4% in 2015) (figure 5.1). Nevertheless, reach has been relatively stable year on year (48.1% in 2014).
8. ) Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s.21% of those aged 16-24 said they used newspapers as their main source of news whilst 44% of those aged 55 and over said they used newspapers. These figures are to be expected as a higher percentage of younger people use the internet for their news.
9. ) The most popular news source used to access news specifically about Scotland is BBC One; a third (33%) of news users in Scotland say they use it for this purpose (figure 10.7). This is followed by ITV (20%), the BBC website or app (12%), Facebook (9%), the Sky News channel (6%), and the BBC News channel and other local commercial radio stations (both 4%). 
10. ) About six in ten (61%) 16-24s who use the internet/ apps for news say they use social media sites, compared to just over a quarter of those aged 55+. Perhaps the new digital media divide and their associations and consumption has influenced this. 
11. ) About six in ten (61%) 16-24s who use the internet/ apps for news say they use social media sites, however, only a quater if over 55's would say that they use social media as an access to news.
12. ) Of those who use the internet or apps for news, around half (51%) say they use the website or apps of TV and radio companies to get news (figure 6.1). More than two in five (43%) respondents say they use social media sites.
13. ) The Sun was the most popular (with just under 5.2 million users vs. 3.5 million for the Daily Mail). Conversely, looking at readership for websites only, the Daily Mail had 1.8 million users, while The Sun had 0.06 million.
14. ) 61% of 16-24 gap use social media for news.
15. ) 30% of those who used social media for news said they ‘mostly’ accessed their news stories through social media posts, compared to 38% who said they ‘mostly’ accessed them directly from the websites/apps of news organisations.
16. ) Audiences now in the NDM age are now able to access news using a variety of methods, different from the traditional media sought out before. As a result peoples' knowledge from the news they consume is greater than before.
17. ) NDM has benefited institutions as a result too, they now have a wider access to audiences as developments in technology expand by the day, making convenience from the use of news apps, websites, etc. 
18. ) Not everything on the Internet is true, so there are lots of false information being spread around, examples include the infamous Wikipedia, where vandalism is subject as ANY user can change information presented. As a result, these kind of information being passed around could be the sources to any news institution, providing them with the wrong facts that could damage their brand image and reliability.  
19. ) Audiences might be fed unreliable news, and as a result are led to believing false information which is never a good thing because audiences are simply passive to what they're being fed, and false news is definitely not good.  
20. ) NDM has benefited both audiences and institution. Audiences now have a more convenient access to news, whether it's from accessing it from their smartphone news app, video, whenever, they're simply not limited to consuming knowledge, plus from the fact that news is free, unlike newspapers which had to be bought. Established the fact that NDM has caused the decline of newspapers, institutions now have to shift their service onto another platform, along with other competitors (other information sites, e.g. Wikipedia).