The impact of Google:

1. ) As we know, newspapers are a dying media and this is the apparent cause for not even revenue being generated in order to compensate for other starting costs, and as a result Google has declined the newspaper industry.
2. )   'Google critics note how much advertising money has disappeared from the newspaper business over the past decade or so — more than $40 billion, or about 60 percent of the ad revenue the industry generated at its peak in 2000, according to figures from the Newspaper Association of America — and they draw a direct line connecting that with the in advertising revenue that Google brings in every year from AdWords.'
3. ) After the year 2000, the age of the online has taken its toll against newspapers, simply from the fact that online is more convenient and sometimes free. Illustrated by the graph, within a decade from 2000 to 2010 newspapers have gone from $58 million to $20 million and lower.
4. ) The world and its structure is always evolving and changing, so it would be unfair and cynical for any newspaper institution to say that Google captured their market. 
5. )