Sexually explicit Sunday Sport ads banned despite 'censorship' claim

Two sexually explicit ads for telephone chat lines on the back page of the Sunday Sport have been banned by regulators, despite claims from the advertiser that the move would amount to censorship. The ads were illustrated with pictures of women in the process of undressing and with their breasts partly exposed, and were accompanied by taglines including “XXX Sex Stories” and “Filthy Sex Chat with Hot TGirls!”. This sort of adult content may obviously be exposed to children, therefore it is an issue of the matter that people at such young ages being caught with inappropriate material is unhealthy, whether it was intentional or not.

• 'Daily Sport' and 'The Sun' are known for their explicit content
• Other newspaper companies such as 'The Guardian', 'The Telegraph', 'Times', 'Independent', etc display coherent, appropriate 'hard news' 

The fact that children being exposed to content obviously not suitable for their age, not just through E-media, the free Internet but even by a more 'selective' content such as newspapers is unhealthy. To an extent this sort of desensitizes these young audiences' view of the particular adult content, which is again unhealthy as they're so used to it. The publisher of the Sunday Sport argued that the newspaper was clearly targeted at adults and it had run similar ads before and had received no complaints. This is quite a plausible argument, since newspapers are a dying media, therefore the margin between e-media, more likely to be accessed by younger people and occupied by it due to New Digital Age and it's influences makes a difference in the sense that they're likely to not encounter the content on newspapers, given they most very likely do not watch news, let alone read newspapers.