Monday, 21 November 2016

marxism and pluralism: alain de botton

Marxism & Pluralism: Alain de Botton on the news


1.) Alain de Botton's statement, explaining how new and digital media, and technology, has had a huge influence on news is without a doubt something to agree with. He raises questions like: How come disaster stories are often so uplifting? What makes the love lives of celebrities so interesting? Why do we enjoy politicians being brought down? Why are upheavals in far off lands often so… boring? In short, he is trying to insinuate the passiveness the audience in modern society are subject to by the media, where they're sort of being fed.

2.) Hegemonic views and Marxism give news a sense of a dominant ideology being fed towards their passive audiences, where they've only seen and have been 'forcefully' given information to be consumed, and to not be questioned. As a result, they're blindsighted by a more real and honest approach, such as other views from UGC, where users share their perspective of the situation, and instead where the media may not always show this perspective to cover up the story for specific reasons.

3.) Alain's 'pathology' in which news institutions are sort of the only source to some people's news consumption, and as a result are only being fed to one side of an event, is somewhat true. However, as stated with the use of technology earlier, audiences are now in more control of what type and how they consume news on a much more vast range of levels with the use of technology and the world wide web. 

4.) http://www.campaignlive.co.uk/article/so-brand-victim-fake-news-what/1416180
"Last week, the proliferation of fake news on social media ignited a debate over its influence on the election. And two global brands, Pepsi and New Balance, got caught in the online vitriol when top company executives were misquoted in fabricated articles that went viral, and consumers called for boycotts of their products."

https://techcrunch.com/2016/11/03/youtube-upgrades-its-comments-system-to-give-creators-more-control/
"YouTube upgrades its comments system to give creators more control. YouTube today is rolling out an upgrade to its comments system, with the goal of putting creators more in control of which comments get featured in the feed, as well as the ability to better interact with their viewers and fans."

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