Story #70

https://www.theguardian.com/media/greenslade/2017/jan/19/popular-newspapers-suffer-greater-circulation-falls-than-qualities

"Popular newspapers suffer greater circulation falls than qualities"

As the article states, the latest set of ABC figures for national newsprint sales may not be too surprising in that they confirm a long-running downward trend in the popular and mid-market sectors. The article describes that The Daily Express for example went from selling an average copy of 391,226 in December 2016, down by 2.3% on the same month, and that the cut-price Daily Star (which boasts every day of being 20p cheaper than the 50p Sun), was down by 2.5% to 440,471. Of course, the online readership have offset the loss of print readers. According to a Newsworks press release, national newspapers jointly enjoyed a 16% year-on-year uplift across digital platforms, giving them a total of 31.5m unique browsers daily across the month of December 2016.

• The Daily Mirror was the largest year-on-year faller, down by 11.7% to an average daily sale of just 716,923 copies.
•  The Sun went down by 10.5% to 1,611,464. 
• The Daily Mail lost 6.7% of it's headline per year
• Daily Star Sunday: 257,790 (-13.2%); Sunday Mirror: 620,861 (-16.3%); Sunday People: 239,364 (-15.1%); Sun on Sunday: 1,383,048 (-5.83%); Sunday Express: 335,271 (-5.6%); and Mail on Sunday: 1,284,121 (-7.34%)