Monday 8 May 2017

MEST3 PPE - Learner Response

1.) 
WWW: Some use of media terminology and theories.
EBI: Section B is too short - need to be 3+ pages!

2.) I did not meet my target grade - I need an additional 16 marks to meet my target grade.

3.) 
For Section A including questions 1-3, I made the following potential points:

  • Use of a narrative voice over
  • Use of soundtrack to establish tone
  • Opportunities for audiences to express their own values and beliefs
  • Role of audiences in providing feedback to media products
  • Changes in media technology / impact upon audiences and producers
4.) 
My strongest question in Section A was 2. Question 2 'How do media products encourage audiences to agree with a certain set of values and beliefs?' I think I did particularly better in this question than the others due to the fact that I incorporated other media products such as 'Gone Too Far' by Destiny Ekaragha. I also demonstrated some use of media terminology such as the uses and gratifications of both media products.

5.) My weakest question in Section A was 3. Question 3 'Should the media provide accessible platforms for alternative or oppositional voices?' This was due to the fact that my answer was relatively short.

6.) For Section B I chose question 6 and covered:

  • Impact upon, and responses of, traditional media producers
  • Recent developments in new and digital media
  • Changing demands of audiences
However, my answers were short and vague, and needed more elaboration to gain marks

7.) 
Q1.) As in the examiner's report stated, I missed out using the word 'media'. My paragraphs also were lacking media terminology.

Q2.) Missing more use theory and set of values offered by other media products, such as 'Gone Too Far' in my case.

Q3.) Missing out conclusion and comments on whether that the media 'should' provide platforms for alternative or oppositional voices.

Q6.) Made use of only one media product (Ill Manors in my case), and therefore lacked content to discuss about

8.)
Section A question 3:

The media's accessible platforms allows for alternative or oppositional voices. An influence that fuels this is new and digital media's social networks. Social apps ranging from Twitter to Facebook allows a demonstration of "free speech". Whether that the media "should" give the audience this opportunity is a question of how the audience themselves would want to use and consume information from the Internet. 

The role of media on people's everyday lives is a huge catalyst towards what hegemonic beliefs are set in the status quo. Objectively, specifically in the UK of the 18-to-24-year-olds surveyed, 28% cited social media as their main news source, which may seem like a relatively low number at first sight but once social media's endless synergy and links start to get involved, the numbers can quickly arise and have an impact. Fake news is the issue derived from this, and is rapidly growing causing a moral panic.

An example of this includes director Ben Drew or known by stage name "Plan B", who released ILL Manors a film presenting the slums of London and the hardships of life involved within the urban and "ghetto" teenagers/young adults, involving drug dealing to prostitution. He demonstrates his own passion and ethos of this film in his TEDx lecture, explaining his use of the media's platform to raise awareness on how misrepresented these types of characters are in the real world by the media. Ben Drew as a result acts as an opinion leader that is creating this new "echo chamber" that spreads a more positive view of the slums of London. Ben Drew even could be seen to be a model figure and pioneer for the unheard voices of the teenagers of London themselves, given the media is constantly casting them a bad name with derogatory headlines and their involvement with anti-social behaviour. This as a result demonstrate's Ben Drew's use of certain platforms that give an alternative and oppositional reading to audiences, particularly those foreign to the UK who might be interested in the country's history and context. 

His use of social networks such as Twitter has fueled this. Previously mentioned, not only did the TEDx talk and his other interviews vocalise the issues derived from the underclass youth and post riot London, but it also encouraged him to start a campaign called '#TAGLONDON'. The hashtag in Twitter is known to create a synergy of links throughout the Twitter universe, ultimately attracting attention. Twitter's special features such as the 're-tweet' button also influenced the campaign's awareness. This platform as a result gave users the opportunity to voice their opinions whether it was alternative or oppositional. Simply, they could re-tweet, like and comment on the official Ill Manors Twitter account post to show their support, which as a result means the audience themselves are collectively empowered to use these media platforms in order to allow their alternative/oppositional voices. 

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